Unlocking the Latest in Digital Marketing Platforms
Digital marketing remains a cornerstone for businesses striving to enhance their sales and online presence. As technology advances, staying abreast of changes within marketing platforms is paramount. Recently, significant modifications have been implemented in the APIs of two leading platforms in the industry: SendinBlue, now known as Brevo, and Mailchimp. In this article, we dissect the key alterations and enhancements these platforms have undergone, ensuring you’re equipped to navigate the evolving landscape of digital marketing.
Mailchimp: Navigating the Transition
Mailchimp, a stalwart in the digital marketing realm, has ushered in API version 3.0, discontinuing support for version 2.0 as of June 1, 2023. Notably, the API’s root URL has been redefined as `https://<dc>.api.mailchimp.com/3.0/`, with `<dc>` representing the data center. To seamlessly adapt to these changes, it’s imperative to understand the revised method of adding subscribers to a list. The pathway has shifted from `lists/subscribe` to `lists/_listid_/members`, where `_listid_` denotes the list ID. Moreover, for those seeking to furnish additional subscriber data post-request, the patch request facilitates partial updates via the path `lists/_listid_/members/_subscriber_hash_`. Correspondingly, the process of fetching lists has been streamlined, now utilizing the GET method exclusively. For comprehensive insights into Mailchimp API v3, consult the API documentation [here](https://mailchimp.com/developer/marketing/api/).
Brevo: Evolving Beyond Boundaries
Formerly recognized as SendinBlue, Brevo has evolved from its origins as a newsletter service to encompassing a broader spectrum, including email, SMS, WhatsApp, and chat functionalities. Reflecting this evolution, the API’s root URL has transitioned from `https://api.sendinblue.com/v2.0` to `https://api.brevo.com/v3`, marking both a name change and an API version update. When interacting with contacts, the pathway `https://api.brevo.com/v3/contacts/` serves as the anchor point. Noteworthy changes extend to list retrieval, now accomplished through the GET method, superseding the previous ‘list’ function with ‘lists’. Moreover, adding or updating subscribers necessitates adherence to specific protocols, including mandatory inclusion of the subscriber’s email or mobile number with the country code. Additionally, attributes such as first name and last name can be passed along with the subscriber data. To effect updates seamlessly, ensure ‘updateEnabled’ is set to true, accompanied by a list of IDs corresponding to the desired lists within Brevo.
Embrace Change, Elevate Engagement
In a digital landscape characterized by perpetual evolution, embracing change is essential for sustained success. With E-Startups Kenya as your trusted partner in IT consultancy, based in Nairobi, Kenya, you’re poised to navigate these transitions seamlessly. Stay tuned for further updates and insights as we continue to navigate the dynamic realm of digital marketing together.
