At E-Startups Kenya, we understand the complexities involved in managing extensive product catalogs. That’s why we utilize Akeneo’s powerful Product Information Management (PIM) tools to streamline our processes. This guide explores how Akeneo’s product groups can help enhance your e-commerce strategy by effectively managing and exporting product groups.
What are Akeneo Product Groups?
Akeneo product groups are a vital feature used to cluster products for various purposes, such as promotions during festivals or seasonal events. These groups can be easily exported to different e-commerce platforms, enhancing the visibility of specific collections.
Creating and Managing Product Groups in Akeneo
Creating Group Types:
- Navigate to Settings -> Group Types in Akeneo.
- Here, you can view existing group types or create new ones by specifying a group code and saving your settings.
Forming Product Groups:
- Go to Settings -> Groups on your Akeneo dashboard.
- Click on Create Group, enter a group code, select a group type, and save.
3. You can now add products to this group by using the product filter grid, which allows for detailed searches based on criteria like family, status, completeness, and more.
You can also filter the product with the family attribute. Now click on the filters and you will get the product family with attributes.
Now you can select the product and can assign it to the product group.
After assigning the product to the group you can see the product is in the group.
Now go to your Akeneo product list and you can filter your products with the groups.
After selecting the group you can see the product in the product list as you assigned.
Create an Export Profile With the Group
With the help of Groups in Akeneo, you can export the product to E-commerce channels, Marketplaces, and Web Print. You have to navigate Exports -> Create Export Profile.
Now you have to enter the code, label, and export the job profile.
Click on the save button to create an export profile.
You have to click on the export now button to export the product group in CSV. You have to wait till the execution process is complete.
Now click on the download generated files and open it you can see your product group is exported.
Utilizing Groups for Effective Product Management
Filter and Add Products:
- After creating a product group, add products by filtering through options like family attributes or other relevant criteria.
- Assign selected products to the group, simplifying management and making it easier to target specific customer segments.
Exporting Product Groups:
- Akeneo facilitates the export of product groups to various channels. To create an export profile, navigate to Exports -> Create Export Profile.
- Enter the necessary details for the export job, save, and then execute the export. Once completed, you can download the generated files, such as CSVs, which include your grouped products.
Benefits of Using Akeneo for Product Grouping at E-Startups Kenya
- Streamlined Catalog Management: Organize large numbers of products into manageable groups, enhancing the overall catalog management process.
- Targeted Marketing Campaigns: Easily create and export groups for specific marketing initiatives, improving campaign effectiveness.
- Enhanced Customer Experience: Customers enjoy a curated shopping experience with products grouped according to their preferences or current trends.
Conclusion
Product groups in Akeneo are a transformative feature for any business looking to enhance its e-commerce operations. At E-Startups Kenya, we leverage these capabilities to provide a structured, efficient approach to product information management. Whether you’re managing seasonal product lines or specialized marketing campaigns, Akeneo’s grouping functionality is an invaluable tool.
